Logo Design

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The 804 Building

The 804 is a building in downtown Dayton, Ohio. Dayton was seeing a rebirth, and smart developers were eager to develop new bright spots in old buildings. This logo project aimed to incorporate a property’s red brick history in its renovation. I worked with the project’s art director to create a logo inspired by clean lines and Scandinavian style; something that would be easily accessible and could be used in many incarnations as new spaces were leased in the building.

DETAILS
Logo Design

 

Red Brick History

The original building was mostly unused storage space

The original building was mostly unused storage space

The redesign would include rooms, a meeting space and possibly coffee shop

The redesign would include rooms, a meeting space and possibly coffee shop

 
 

Other Explorations

Though we settled on the cleanest, sans serif logo, I had worked with several other versions for a more vintage feel. I include those as examples, my favorite outcomes of the project.

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